Ahead of 1994, the expression “Mail-Order Beer” had been generally speaking restricted to a few eclectic wine and alcohol shops that sporadically shipped a container or two of the uncommon creations that are microbrewed.
A case of beer each month way back in 1950, the Mail-Order Beer industry or Beer of the Month Club concept as many refer to it, exploded in the early 1990s while there was a “Beer-of-the-month-club” model sending its members. After that, a lot more than 50 alcohol groups emerged and quickly disappeared for most of exactly the same reasons that a lot of small enterprises fail: under-capitalization, ill-conceived advertising plans, and overzealous product sales projections, among others. A few of the more colorful club names that came and went include: The Beer Scouts of America, BrewTapp, Microbrew Express, Beers 2 You, The us Beer Odyssey, The Foggy Bay Beer Club, Mail-Order Beer Express, Ale in contrast and our personal favorite, simply…”Beer Club”! Read more “History of Mail-Order Beer”